Bicycle Times Adventure Fest

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Bicycle Times Magazine is promoting the Mid-Atlantic region’s largest bicycle festival. Join us for a weekend of choose-your-own-adventure-style riding, demo bicycles, live music, free beer, and camaraderie.

New Location!: Stokesville, Virginia

October 13-15, 2017

Bicycle Times Adventure Festival will be held just 2-hours west of Washington D.C. and Richmond, VA. This region offers hundreds of miles of beautiful road and mixed surface cycling, as wells as George Washington National Forest.

Event Info:

  • Expo will be held in grassy field on this beautiful 500 acre property.
  • Click here for the maps layout
  • Click here is an aerial view of the Lodge for your viewing.
  • All the trails in NICA Race video are within the property lines.
  • Exhibitors will have the opportunity to camp near their booth.
  • Exhibitor camping is primitive with onsite potable water & showers.
  • There are onsite RV camping & official campsite with electric hookup you can book if needed. (Which will be live on March 1st)
  • Onsite trails that link property together, ride wherever you need to go!
  • Riding events; family friendly routes/loops, gravel rides, casual roads, forestry roads. Beautiful diversity in cycling and amazing views during the fall season.
  • Closest Airports;
    • CHO Charlottesville 47 miles from event location
    • IAD Dulles International Airport, 118 miles from event location
    • RIC Richmond Airport, 140 miles from event location

We had a successful first year event in 2015, with 400+ attendees. We expect 600-800 attendees in 2016.

Marketing & Promotional Efforts

  • 3 Full page print ads announcing event in the Bicycle Times print magazine
  • Web ads on Bicycle Times website
  • Mentions in our weekly Bicycle Times eNewsletter with 38,000+ subscribers and outstanding 42% open rate!!
  • Direct marketing via our Dirt Fest eNewsletter with 5,500+ recipients

Expo Space Pricing

  • Demo truck, 20X40 booth, includes four admission passes: $875
  • Sprinter van, 170” wheelbase 30X20 booth, includes three admission passes: $750
  • Sprinter van, 20X20, 144” wheelbase includes three admission passes: $600
  • 10X20 booth, includes three admission passes: $315
  • 10X10 booth, includes two admission passes: $200
  • Additional items you can book with your booth:
    • Table and 2 chairs: $100
    • Electricity: $100

Advertising and Partnerships

Presenting Sponsor: $4,500 

  • Company logo in print, web media, logo incorporated into website banner ad
  • Includes eight event passes, camping at expo spot
  • 10 banner placements throughout venue
  • 20X20 booth (or discount on larger sizes).
  • Exclusive email blast to registered attendees, you create it, we send it. It can be a pre-event email “come by and see us” or offering a special deal on product, anything you would like to promote or say!
  • Logo on T-shirt (above other sponsor/companies).
  • Logo on banners at event: Adventure Fest presented by BRAND X!
  • Prime placement near entrance of expo area.
  • Branded course tape used on trails and expo area (company provides, 6-8 rolls).
  • April & May. 50%. = 60,000 impression Adventure Fest web banner ad
  • Website post of sponsorship
  • Facebook post announcing sponsorship
  • Exclusive Saturday Happy Hour

Gold Sponsor: $3,125

  • Company logo in print, web media.
  • Includes six event passes, camping at your expo spot.
  • Six banner placements.
  • 20X20 Booth (or discount on larger sizes).
  • Prime placement near entrance of expo area.
  • Branded registration bracelet.
  • Website post of sponsorship
  • Facebook post announcing sponsorship
  • Exclusive Friday Happy Hour
  • Goody Bag Option – have an item placed in with registration packet that is given to every attendee
  • Your choice of clinic, ride or event. ie: women’s ride and clinic, fat bike ride, aid station, or host a pancake/belgium waffle breakfast (sponsor provide) for early morning riders. We are always open to ideas.

 Silver Sponsor: $1,500 

  • Company logo in print, web media.
  • Includes six event passes, camping at your expo spot.
  • Four banner placements.
  • 10X20 Booth (or discount on larger sizes)
  • Website post of sponsorship
  • Facebook post announcing sponsorship
  • Goody Bag Option – have an item placed in with registration packet that is given to every attendee

 Bronze Sponsor: $825

  •  Company logo in print media.
  • Includes four event passes, camping at your expo spot.
  • Two banner placements.
  • 10X20 booth (or discount on larger sizes)
  • Website post of sponsorship
  • Facebook post announcing sponsorship
  • Goody Bag Option – have an item placed in with registration packet that is given to every attendee

Hydration Sponsor: $625 

  • Includes four event passes and camping.
  • Company logo in print media.
  • Great booth location near the entrance.
  • 10X10 Booth (discount on larger sizes) from which to give samples.
  • Option to give out sample at an Aid Station/Rest Stop on the route.
  • Website post of sponsorship
  • Facebook announcement of event and sponsorship

Nutrition Sponsor: $625 

  • Includes four event passes and camping.
  • Company logo in print media.
  • Great booth location near the entrance.
  • 10X10 Booth (discount on larger sizes) from which to give samples.
  • Option to give out sample at an Aid Station/Rest Stop on the route.
  • Website post of sponsorship
  • Facebook post announcing sponsorship

Movie Sponsor: $350

  • Company logo in print media.
  • Company logo on event schedule
  • Sponsor provides movie that is played Friday night while libations are served to attendees.
  • Website post of sponsorship
  • Facebook post announcing sponsorship
  • Option to hold a contest/giveaway to retain email of attendees and encourage attendance

 Rollin’ Fat Ride Sponsor: $350

  • Naming rights to the ride
  • Includes two expo passes and camping.
  • Invite your team, athlete, brand ambassador, celebrity to head or host the ride
  • Casual no-drop group Fat Bike ride
  • You’ll receive the list of participant email addresses at the conclusion of the ride
  • Website post of sponsorship
  • Facebook post announcing sponsorship

Women’s Ride Sponsor: $350 

  • Naming rights to the ride
  • Includes two expo passes and camping.
  • Two banners placement on ride route.
  • Invite your team athlete(s) to lead or host the ride.
  • Banner placement at skill spot.
  • Website post of sponsorship
  • Facebook post announcing sponsorship

 Bike Camping Clinic Sponsor: $350

  • Naming rights to the ride.
  • Banner placement at your expo site.
  • Includes two expo passes and camping.
  • Invite your team athlete(s) to lead or host the ride.
  • Website post of sponsorship
  • Facebook post announcing sponsorship

Family Bike Riding Clinic Sponsor: $350 

  • Naming rights to the ride.
  • Banner placement at your expo site.
  • Includes two expo passes and camping.
  • Invite your team athlete(s) to lead or host the ride.
  • Website post of sponsorship
  • Facebook post announcing sponsorship

Registration goody bag: $300

  • Share your product, sample, coupon, or product information in the event packet.
  • Price: $300
  • Product or Coupon Requirements:  2,000 pieces
  • Product MUST arrive at Bicycle Times Headquarters by Monday Sept. 28

We’re looking for creative Sponsorship Opportunities to highlight the adventure aspect of this festival; bike-packing clinic, pack rafting with your bike class, Nutrition classes, family riding, etc. Call us with your ideas.

 

BTAF Photo Selects—WEB (12 of 49)BTAF Photo Selects—WEB (32 of 49)BTAF Photo Selects—WEB (31 of 49)

Schedule

  • TBD

Road Routes:

  • TBD

Mixed Surface:

  • TBD

 

Have questions, additional ideas, or want to book your space now?

Trina Haynes, Associate Publisher

trina@rotatingmassmedia.com