Rotating Mass Media Press Releases

FOR IMMEDIATE RELEASE

Media Contact:

Trina Haynes

trina@rotatingmassmedia.com

www.rotatingmassmedia.com

Dirt Rag magazine promotes McKeegan to Editorial Commander, Haynes becomes Visual Warlock

PITTSBURGH, AUGUST 18, 2017 – Dirt Rag magazine has promoted Eric McKeegan to Editorial Commander.

McKeegan moves to the top editorial role after five years as Tech Editor for Dirt Rag and Bicycle Times. McKeegan has worked at Rotating Mass Media for 10 years and has a perspective on almost every position on staff.

“With his long-standing tenure with Rotating Mass Media, Eric has a vast understanding of Dirt Rag’s history and the creative talent to continue Dirt Rag’s legacy,” said Associate Publisher, Trina Haynes. “Eric and Stephen will revisit some of Dirt Rag’s creative visual roots while maintaining our vision for the future. Having two creative minds at the helm who both represent and understand the Dirt Rag readership will continue to satiate the magazine’s devoted followers.”

Prior to his employment with Dirt Rag, McKeegan worked an almost embarrassing number of jobs, many of which involved turning wrenches in bike shops. He started at Rotating Mass Media in 2007 and has spent time in every department, including a stint as Ad Sales Manager.

“I bought my first copy of Dirt Rag from a newsstand in 1993. I was busy soaking up bike culture from what few resources that were available back then, and Dirt Rag immediately seemed like family. Years later, Dirt Rag introduced me to singlespeeds, 29ers and the mayhem of the Punk Bike Enduro, and welcomed me into the deep state of the bike industry. Steering the bus is an honor I take seriously, and I am stoked to work with Stephen to travel to some strange and unexpected destinations.”

Before joining Rotating Mass Media in 2010, Haynes was designing T-shirts for a large screen printing company and moonlighting as a fine artist, illustrator and summoner of extraplanar beings. He worked as Art Director for Bicycle Times magazine before taking over visual responsibilities for Dirt Rag in 2016.

“I subscribed to Dirt Rag for nearly a decade before going on my first mountain bike ride. It was one of the few magazines on the newsstand prominently incorporating edgy, offbeat artwork that reminded me of the fanzines I read and helped create as a teenager. I also recognized it as a source of eldritch power that I felt drawn to. I’m looking forward to working with Eric and drawing on that visual legacy to help shape the future of the brand.

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About Us

Rotating Mass Media is the parent company of Dirt Rag magazine, Bicycle Times website, Dirt Rag Dirt Fest mountain bike festivals and Bicycle Times Adventure Fest. Dedicated to spreading the stoke of riding in print, on the web and in person, RMM is an independent voice in a sea of corporate noise.


 

FOR IMMEDIATE RELEASE

Media Contact:

Trina Haynes

trina@rotatingmassmedia.com

www.rotatingmassmedia.com

Rotating Mass Media Hires Helena Kotala as Social Media and Web Coordinator

January 13, 2017

She will oversee the online platforms for both Dirt Rag and Bicycle Times magazines and their growing portfolio of events.

Kotala has a degree in Geography, but as a senior in college, she decided to pursue her passion for writing. Around the same time, she rekindled her love for cycling, adding yet another activity to her repertoire of outdoor pursuits. She started a blog to share her adventures and inspire others to get outside and ride bikes. She then worked for Singletracks.com as a freelance contributor for two years before taking the position with Rotating Mass Media.

“I’ve been a friend of the magazines for the past few years, and have helped out with Dirt Rag Dirt Fest since 2013. I’m very excited to join such a great team of people, and work for a publication I’ve always enjoyed reading,” says Kotala. She is very eager to grow the online presence of both Dirt Rag and Bicycle Times and promote their growing number of consumer-facing events.

“I’m thrilled to have Helena on board, says Founder and Publisher Maurice Tierney. “The digital side of our media empire is growing, and Helena’s the right person to take us to the next level.”

About Us

Rotating Mass Media is the parent company of Dirt Rag magazine, Bicycle Times website, Dirt Rag Dirt Fest mountain bike festivals and Bicycle Times Adventure Fest. Dedicated to spreading the stoke of riding in print, on the web and in person, RMM is an independent voice in a sea of corporate noise.


FOR IMMEDIATE RELEASE

Media Contact:

Trina Haynes

trina@rotatingmassmedia.com

www.rotatingmassmedia.com

Dirt Rag Expanding Dirt Fest Event Schedule in 2017

December 23, 2016

In October 2016 Rotating Mass Media announced the hiring of Evan Gross as Events Coordinator. Gross, along with the rest of the RMM staff, has been busy expanding the events lineup for 2017.

Dirt Fest Pennsylvania Presented by Pivot Cycles will take place at Raystown Lake on May 18-21, 2017, welcoming festival goers on Thursday—a day earlier than in the past. One brand new bike park. Two expos: the usual expo at Susquehannock peninsula and a new expo at the Seven Points bike park. Three nights of live music and fun. Four days of riding, demos, food and fun. Dirt Fest Pennsylvania registration opens January 1, 2017 at 12:01 a.m.

Dirt Fest West Virginia is scheduled to take place at Big Bear Lake Trail Center on July 14-16, 2017. Why West Virginia? Why not? Dirt Fest has grown steadily since its inception, proving what we’ve known all along: that mountain bikers just want to have fun! Raystown is all about flow, while Big Bear adds technical flavor to the weekend. Dirt Fest West Virginia offers convenient camping, a community bonfire, a trailside vendor expo, food, two nights of live music, and an extensive trail network with technical flavor and even some sweet enduro action. Attendance is limited for the inaugural year, so sign up early. Dirt Fest West Virginia registration opens February 1, 2017.

You’ll find the same Dirt Fest vibe at both events, with plenty of great trails and a welcoming space to hang out and talk bikes. Come join the tribe at either location—or better yet, at both! It’s really not a question of which event, but a question of how many sick days you can save up.

Save the dates and look for more information when registration goes live on January 1, 2017.

About Dirt Rag Dirt Fest: Originally held in 1991 and ’92, and then reborn in 2010, Dirt Fest is a celebration of bikes, trails, camping, music and fun. Over the last seven years the event has raised more than $58,000 for the trails.

About Us

Rotating Mass Media is the parent company of Dirt Rag magazine, Bicycle Times website, Dirt Rag Dirt Fest mountain bike festivals and Bicycle Times Adventure Fest. Dedicated to spreading the stoke of riding in print, on the web and in person, RMM is an independent voice in a sea of corporate noise. 

 


FOR IMMEDIATE RELEASE

Media Contact:

Trina Haynes

trina@rotatingmassmedia.com

www.rotatingmassmedia.com

Rotating Mass Media Hires Event Coordinator, Seeks Additional Dirt Fest Location

October 4, 2016

To further the success and growth of Dirt Rag Dirt Fest and Bicycle Times Adventure Fest, Rotating Mass Media (RMM)—the parent company of Dirt Rag and Bicycle Times magazines—has hired Evan Gross to be a full-time events coordinator.

Gross has long been RMM’s man on the ground in Huntingdon, Pennsylvania, successfully leading the organization of each Dirt Fest and the inaugural Adventure Fest. Gross has also spent the previous 17 years working to get more people on bikes through his tireless local trail advocacy, making him a natural fit.

“Evan is a key part of Dirt Fest’s success so it only makes sense to bring him on full time as we grow the events portion of our thriving business,” said Maurice Tierney, RMM’s founder and publisher. “In running Dirt Fest over the last several years, we’ve come to recognize that events are a great way to provide the bike industry face-to-face contact with our exclusive audience.”

In 2017, Dirt Fest will celebrate its eighth year in central Pennsylvania and Adventure Fest will resume at a new and improved venue. Both magazines also plan to have more engagement with existing festivals as well as create custom-tailored, pop-up events. Finally, RMM intends to grow Dirt Fest by adding a second location—offering more fun for its readers. If you have thoughts on where it should be hosted, let us know.

Dirt Fest has helped raised nearly $60,000 for the event’s host trails at Raystown Lake, and resulted in cycling acting as a significant driver of tourism to the area.

“This move will be a huge step for for me personally but also in creating some fun new events for the industry,” said Gross. “As an avid mountain biker and trail advocate, I hope to take the community-oriented aspect of our events and bring them to a neighborhood near you.”

About Us

Rotating Mass Media is the parent company of Dirt Rag magazine, Bicycle Times website, Dirt Rag Dirt Fest mountain bike festivals and Bicycle Times Adventure Fest. Dedicated to spreading the stoke of riding in print, on the web and in person, RMM is an independent voice in a sea of corporate noise.