Make sure to look over stats for both events! The demographics have a geographical difference; Dirt Fest Pennsylvania has a majority of attendees from the state, while Dirt Fest West Virginia has more attendees coming in from Virginia, North Carolina and Maryland.
Age range differs for both events also. Dirt Fest Pennsylvania has a higher percent of 20-40-year-olds, while West Virginia has a higher percent of 40-60-year-olds and youth under the age of 20.
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Average Open Rate %: 33%
Average Click Rate %: 4.3%
Dirt Rag Dirt Fest PA – Join Dirt Rag magazine with 2,500 attendees at the Allegrippis Trails at Raystown Lake, Pennsylvania. May 17-19, 2019.
Dirt Rag Dirt Fest WV – Join Dirt Rag magazine at Big Bear Lake, WV for another weekend of Dirt Fest fun. We are expecting 1,500 attendees in 2019, with 1,000 attending in 2019. July 12-14, 2019.
“I was very impressed with the organization of this event, as reflected in the printed schedules & maps, the shuttles and organized parking, and the outstanding evening entertainment. You have grown a fantastic immersive experience for mountain bikers and I can assure you that ZOIC will be coming back for years to come!… we had strong sales, good email acquisition, and terrific conversations with consumers. It was so impactful that we immediately began considering WV in July…both events are already on our short list for 2019!!” Paul Wyandt, Zoic Mountain Bike Clothing
LOCAL BIKE SHOP:
“Being the owner of an Eastern PA bicycle shop, getting to Dirt-Fest is an amazing opportunity. I get to see the reps, and demo drivers from our shop brands consisting of Giant, LIV, Santa Cruz, Juliana, & Pivot Cycles; as well as some of the accessory brands that we carry. To see these reps in a casual atmosphere, instead of in your shop when things are busy & crazy, is invaluable. Making relationships with the demo drivers as well, you never know when you’ll need to reach out to them for a “favor”. You also get the chance to ride with some of your reps & demo drivers.
The best part is seeing all your customers out on the trail & at the after parties. Again, we’re too busy a lot of the times to schedule rides with these people, but to see them out on the trail, maybe hook into their ride for a bit, with their friends; what a great marketing tool for any shop owner!” -Steve LaBrake, El Presidente, Saucon Valley Bikes
“Thank you!! Miles liked the day camp so much we got him a new bike and we hit the skills park and trails last weekend. 3 1/2 hours!! He is hooked!! Appreciate you helping him get his feet wet. ” – Nicohl Geszvain