Dirt Rag Newsletter

We offer these opportunities:

  • Promotional email blast
  • Media Partnership
  • Email Newsletter Advertising

Scroll down for more info.

Stay up-to-date on our news! Sign up for our e-newsletters here.

Promotional Email Blast:

Number of Subscribers: 56,000+
Average Open Rate percent: 21.43%
Average Click Rate percent: 2.74%
Avergae Opens: 11,256
Average Clicks: 1,439

The e-mail blast must be a contest, discount offer or an event call out to our subscribers. This will result in a stronger ROI for your brand.

We only offer this opportunity twice a month, so book now.

Required Deliverables:

  • Blast must have a special offer, discount, or opportunity
  • Product Photo, or images of special/discount running; 300dpi, jpeg, .png, gif or flash
  • Max width 600 pixels
  • Text description of the contest/promo
  • Hyperlink
  • Materials due at least 7 business days prior to email send date, so proof can be sent and approved


Screen Shot 2015-11-06 at 1.50.30 PM

Media Partnership – E-News Sponsored Post:

Maximize your new video, product or content with a Media partnership in our weekly ENews

  • Average Clicks: 230
  • Average Clicks percent: 6.56%
  • Average Unique Clicks: 203
  • Average Unique Clicks percent: 6.44%

Required Deliverables:

  • Product Photo, or images of special/discount running; 300dpi, jpeg, .png, gif or flash
  • Image size: 1200 width x 800 height
  • Text description – 30-35 words includes title
  • Hyperlink 
  • Click here for an e-newsletter example with a Media Partnership with Syncros

Screen Shot 2015-11-06 at 1.52.09 PM


E-mail newsletter advertising:

Target your message to over 56,000+ cyclists that receive our weekly email newsletter. The E-News provides timely, newsworthy content that subscribers look forward to reading, and provides advertisers with an uncluttered environment for delivering their message. Newsletter banner ad: 600 x 75 (a scaled-down version of the 728×90).


  • Average Clicks: 20
  • Average Clicks percent: 0.45%
  • Average Unique Clicks: 18
  • Average Unique Clickspercent: 0.5%

*Limited to 3 E-News banners per letter


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Contact us:

Ellen Butler | ellen@dirtragmag.com

Maurice Tierney | maurice@dirtragmag.com