Pittsburgh, PA — April 13, 2012 — Rotating Mass Media, parent company of Dirt Rag and Bicycle Times magazines, has bolstered its advertising sales staff with two bicycle industry veterans as the Pennsylvania-based publisher capitalizes on a growing readership.
Ellen Hall, based in Boulder, Colorado, and Gary Boulanger, based in San Francisco, will balance out the sales staff alongside Frank Wuerthele, based in Pittsburgh. Current Sales Manager Eric McKeegan will be transitioning to an editorial position for the publications by the fall, handing the sales management reigns to Trina Haynes.
Founder and publisher Maurice Tierney is now focusing his attention on overseeing the growing company, which publishes two print magazines, two websites, and two digital iPad/tablet versions to a domestic and international subscriber base. The company also hosts the annual Dirt Rag Dirt Fest and will be hosting its first Gran Fondo road event this fall.
“Gary and Ellen are well-connected and experienced, and excited to take us to the next level,” Tierney said. “Now we have a strengthened sales team to go with our expanded offerings in Dirt Rag, Bicycles Times and Dirt Fest. The Rotating Mass Media family continues to grow; I couldn’t think of two better additions.”
Tierney, a Mountain Bike Hall of Fame inductee, founded Dirt Rag in 1989. It is published seven times a year. Bicycle Times began in 2009 and is currently published six times a year.
This year also marks the 5th annual Dirt Fest, a mountain bike festival with an expected attendance of 2,000. The event runs May 18-20 at Raystown Lake in Hesston, Pa. With more than 30 miles of IMBA-built trails, Raystown is a fast and flowy reprieve from the rocks and roots typical of Pennsylvania mountain biking.